The Handmaids Tale By Margret Atwood - 1179 Words

Margret Atwood’s 1985 dystopian novel The Handmaids Tale is a striking work of fiction, with strong characters inundated in a depressing melancholy. A dysfunctional patriarchal society based around the common goal of producing offspring, Gilead, becomes the physical manifestation of modern misogyny and championing of the male. Atwood uses this speculative and extreme example in the future to convey a message about current society, resulting in a famous example of the Dystopian genre. Atwood explores the ideas of individuality, leadership and control, conveying her ideas through a multitude of techniques. Prevention of individuality strips away key unique and identifying factors, reducing humans to become machines, uniform in thought, action and persona. Gilead’s regime largely achieves this goal for the Handmaids and the Aunts. Wives, being the counterparts to the masterminds of the operation, retain their individuality, as do the Commanders. Sexual intimacy and relationships, however, are destroyed by the regime. Romance and love being some of the most powerful human concepts and emotions, this means that Gilead truly dehumanises all involved, to varying extents. Atwood used personification to represent the wide-ranging surveillance in the form of the ‘Eyes of God’ state surveillance agency. The intrusion of the state into Offred’s mind was clear at multiple points in the book, mentioning sights of black cars marked with the eye symbol and â€Å"men in grey suits† as well asShow MoreRelatedThe Handmaid s Tale By Margret Atwood888 Words   |  4 Pa ges Margret Atwood’s novel the handmaid’s tale conveys a futuristic society that restrains basic human rights to its people. The republic of Gilead maintains and justifies its power structure through extreme interpretation of religion. As a result of a drastic drop in birth rate, the regime holds women captive for their ability to reproduce. To avoid rebellion Gilead censors all information and sets up an undercover policing unit called the Eyes. The population mindlessly follows the regime makingRead MoreThe Handmaid s Tale By Margret Atwood1275 Words   |  6 PagesIn the novel, â€Å"The Handmaid s Tale†, the author Margret Atwood introduces a dystopian America where everything that once was is no more. In this society there is a change in the state s entire structure, it has returned to its traditional ways or in other words a religious trap; both women and men are sorted into categories, and each plays their part. Men can be Angles, Commanders or Guardians. Angles are unknown but they are the ones who run society, commanders are slightly lower in rank withRead MoreDon t Get Me Wrong Margret Atwood1311 Words   |  6 Pagesfamiliar world of the speculative fiction novels of Margret Atwood best known for The Handmaids Tale and Oryx and Crake ,Which lead to the discovery that these tales of a dystopian world and one of love and adventure seem to hit a little too close to home and bring out emotions that may have been dormant. There is no doubt that she is a brilliant writer, but the question that runs through my mind is, which one is superior. Some say that The Handmaid’s tale was all around controversial and that Oryx andRead MoreFiction Or Reality : All Too Familiar World Of The Speculative Fiction Novels Of Margret Atwood1319 Words   |  6 Pagesfamiliar world of the speculative fiction novels of Margret Atwood best known for The Handmaids Tale and Oryx and Crake ,Which lead to the discovery that these tales of a dystopian world and one of love and adventure seem to hit a little too close to home and bring out emotions that may have been dormant. There is no doubt that she is a brilliant writer, but the question that runs through my mind is, which one is superior. Some say that The Handmaid’s tale was all around controversial and that Oryx andRead MoreThe Handmaid s Tale By Margaret Atwood1709 Words   |  7 PagesAtwood’s bestselling novel is The Handmaid’s Tale, a disturbing dystopian fiction novel. The Handmaid’s Tale is a complex tale of a woman’s life living in a society that endorses sexual slavery and inequality through oppression and fear. The female characters in Margaret Atwood’s novel demonstrates how these issues affects women’s lives. Offred is the individual with whom we sympathize and experience these issues. In The Handmaid’s Tale, Margaret Atwood addresses her perception of the ongoing feminismRead MoreThe Handmaid s Tale Liter acy Essay1841 Words   |  8 PagesENG4U: The Handmaid’s Tale Literacy Essay Shoshannah Lewis Margret Atwood’s The Handmaid’s Tale takes place in the closely monitored, male dominant area of Gilead where women are deprived of their sexual and human rights, forbidding them to live independently. For many years prior to Gilead’s existence, women were seen as inferior to men and neglected of basic human rights such as voting, career opportunities, and equal salaries. The Republic of Gilead was later introduced following the transitionRead MoreMemories of Life Before Government Control: Orwells 1984, Atwoods The Handmaids Tale, and Huxleys Brave New World1107 Words   |  5 Pagesmemoires to compare it to the new way of ruling which sometimes is less favorable to the individual. Governments try to change people’s opinions of reality which proves to be impossible. Within the novels, 1984 by George Orwell, The Handmaids Tale by Margaret Atwood and Brave New World by Aldous Huxley the Governments have taken societys freedom away and all that remains ar e the memories of what life was like before the changes; the main characters are constantly using the past as a way to surviveRead MoreThe Roles Minor Characters Have in Literature1613 Words   |  7 PagesIn the three novels that were examined this year, The Great Gatsby, The Kite Runner, and The Handmaids Tale, the minor character had a pivotal role in the development of the plot. In The Great Gatsby, Nick Carraway is not only the narrator but he is the image of order in a society of disorder. In The Kite Runner, Rahim Khan is the moral center and acts as the voice of reason. Lastly in The Handmaids Tale, Moira is the paradigm of rebellion but also proves that there is hope in challenging circumstancesRead MoreThe Role Of Women In The Handmaids Tale1522 Words   |  7 PagesWomen in the past were perceived as insignificant because of the society’s inability to embrace and acknowledge women as of equal importance as men and of those who are wealthy. In Margret Atwoodâ€⠄¢s novel, The Handmaid’s Tale, the character by the name of Offred, is a handmaid and tells her perspective of the dystopian life in the community of Gilead. The women of 1985 serve the males and the rich if they are not a wealthy maiden themselves. However, regardless of class, women are always discernedRead MoreAnalysis of Top Girls by Laurianne1369 Words   |  6 PagesAnalyze Churchill’s use of diverse and contrasting characters to create dramatic effect in ‘Top Girls’. Compare and contrast the presentation of culture and society in ‘Top Girls’ and Atwood’s ‘The Handmaid’s Tale’. Evaluate how successful the two writers are at using characters to present their themes. Churchill explores the different characteristics of Marlene from the first scene of Top Girls; we capture the diverse characters that vary the historical, fictional, allegorical aspects to artistically

The Inhumane Treatment Of The Holocaust - 1714 Words

The Holocaust was one of the largest genocides in history. An estimated eleven million people were killed- six million of these people being Jewish. Not only were millions murdered, but hundreds of thousands who survived the concentration camps were forever scarred by the dehumanizing events that they saw, committed, and lived through. In the novel â€Å"Night† by Elie Wiesel, Wiesel recounts the spine-chillingly horrific events of the Holocaust that affected him first-hand, in an attempt to make the reality of the Holocaust clear and understandable to those who could not believe it. What was arguably one of the worst punishments the victims of the Holocaust faced, was how they were dehumanized within concentration camps. To dehumanize means to steal away the attributes that make one human, be it loyalty, faith, kindness, or even our love for one another and ourselves. The inhumane treatment of the Jews alongside millions of other victims by the Nazi’s was rooted from t he systematic dehumanization of these groups. Although the extent of the brutality cannot ever be fully understood by those uninvolved, Wiesel’s terrifying record of his involvement proves how the unlivable conditions in Auschwitz not only typically concluded with death, but on the way stole the Jews’ faith, forced them to turn on one another in an attempt at survival, and even tore apart the previously unbreakable bond between family members. Although an attachment to faith kept a sense of community betweenShow MoreRelated Holocaust Essay1014 Words   |  5 Pages Death and Humanity in the Holocaust nbsp;nbsp;nbsp;nbsp;nbsp;Within the twentieth century, what event stands out to you as the most inhumane treatment of fellow humans. Without a doubt, most would agree that the Holocaust completely matches this sad frame of reference. The Holocaust in Germany was an unspeakable event in human history. In this terrible act, at its worst in Poland, was the direct cause of the deaths of 62.7% of the Jewish population in Europe (History 1). It is obvious thatRead MoreInhumane Treatment in Night971 Words   |  4 PagesThe resistance of the Holocaust has claimed worldwide fame at a certain point in history, but the evidence that the evil-doers themselves left crush everything that verifies the fantasy of the Holocaust. For an example, in Poland, the total Jewish population of over thirty-three hundred thousand suddenly plummeted to three hundred thousand. Ten percent of the population survived the Holocaust in Poland. Almost every country that the Nazis have conquered has the same percent of survival as PolandRead MoreThe Holocaust, By Robert Burns1121 Words   |  5 Pagesthought clearly. One that stands out to me is the Holocaust. The Holocaust was the â€Å"purification† of Nazi Germany led by Adolf Hitler from 1939 to 1945. There were millions of people that were cycled through the concentration camps that the Nazis built. The millions of people that were killed are just a small portion of the billions that were indirectly impacted by the horrible actions of the Nazis. I believe that Nazi Germany performed inhumane acts on the people that they put into the concentrationRead MoreThe Night And Maus Book Review Essay1365 Words   |  6 Pagesand his childhood and innocence destroyed and changed his identity as a result of his experiences during the Holocaust. Vladek Spiegelman, a Polish Jew in the book Maus written by Art Spiegelman, struggles through life during this European catastrophe, but does not portray a memory as affecting as Elie Wiesel’s. Night and the book Maus both contextually focus on survivors of the Holocaust, but Night illustrates a more graphic and realistic memory of this gruesome event. The portrayal of memory hasRead MoreThe Lottery By Shirley Jackson Analysis1085 Words   |  5 PagesPublishing â€Å"The Lottery† in 1948, at the termination of World War II, Shirley Jackson uses prevalent cultural and historic cues throughout this story to insinuate a threatened, late 1940’s American society. References to the Holocaust were made by appeasing to this violent and sadistic tradition of stoning, in like manner the propelling of the stones reference the propelling of The Atomic Bomb. Consequently, the people of this village were forced to conform with the inability to observe humanityRead MoreNight By Elie Wiesel : Book Analysis708 Words   |  3 PagesLuba Frederick, a holocaust survivor, answered â€Å"To die was easy.†, when discussing the tragic and horrible events of the holocaust. In the Nazi concentration camps, life was miserable. Jews were oppressed by Nazi’s and forced to do their dirty work. Families, jobs, dreams, were nothing more than an illusion as cruel and inhumane treatment replaced them. People felt hopeless and looked to death as an option. Many were intrigued with the idea of death, since it was easier to give up rather than choosingRead MoreHitler Taking Control Of Germany. Thesis: Hitler Gained1543 Words   |  7 Pagesyou hear it, images of the Holocaust, gas chambers, the Nazi Party and World War II come to mind (Weaver). Nearly six million jews died between 1939-1945. But what was the holocaust? The holocaust took place between 1938 and 1945. It was the state-sponsored genocide of six million Jews, in addition to other discriminated minority groups such as homosexual, gypsies, and Poles. The holocaust was a defining experience in both Jewish and German history. Proceeding the holocaust, Adolf Hitler was appointedRead MoreThe Conce ntration Camps During The Holocaust1508 Words   |  7 PagesWWII, but even world history. The treatment that citizens like Jews had to experience still influence people nearly 70 years later, after the end of World War II in 1945. The establishment that began this process was known as the Nazi Regime. Their ideas lead by Adolf Hitler brainwashed millions of Germans to believe that the concentration camps were the right thing to establish . The operation of concentration camps during the Holocaust in WWII was the most inhumane event in world history because ofRead MoreHuman Rights And Its Effects On Society Essay1672 Words   |  7 Pageshistorical event of the Holocaust in Germany. Genocide in Germany The Holocaust is one of the most prominent events that is talked about when it comes to Human Rights. The Jewish community was targeted from hateful propaganda from the head of the government at the time. This resulted in millions of lives and families being uprooted from their homes. Many describe the Holocaust as being â€Å"systematic, bureaucratic, state-sponsored persecution† (Introduction to the Holocaust 2016). Since the historicalRead MoreMilgram s Experiments On Obedience By Ian Parker955 Words   |  4 Pagesarticle Obedience, Ian Parker critiques Milgram s experiment claiming that it had its faults; for example, his conclusions failed to prove his theory on the occurrence of the Holocaust (Parker 102). With his multiple sources, Parker validates his statements about the Holocaust, and as well as the unethical treatment Milgram s subjects received after the experiment, abandoning them with inner issues. Diana Baumrind, a fellow psychologist, assess the Milgram Ex periment in her article Review

Marketing ethics Free Essays

string(49) " who believes that the advertisement is immoral\." To begin this paper I would first give a definition of what Marketing Ethics is. From what I have gathered â€Å"Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.† (www. We will write a custom essay sample on Marketing ethics or any similar topic only for you Order Now wikipedia.org). It is common knowledge that the area of ethics is rather wide. People sometimes confuse ethics with that of morality. Thus, a distinction may be called upon in order to understand things better. Ethics is vaster than that of morality. Ethics is the study of values and customs of a group of people. Ethics is divided into three parts, meta-ethics, normative ethics and applied ethics. Of the three, marketing ethics is under applied ethics. Now, when one talks about morality a clear distinction must be made between ethics and morality. By morality, one means simply a concept under ethics which dwells with matters of right and wrong. Having made the distinction let us now go on to what is meant by applied ethics from whence marketing ethics is a part. Applied ethics is something which aims to apply theoretical ethics such as utilitarianism, Kantianism among many others to real world dilemmas. (www.wikipedia.org). Such is one of the purposes of this paper. Upon closely examining the way Subway operates we will then go on to look and to evaluate from two different ethical perspectives whether Subway is doing something unethical or not. In this paper I choose two contrasting ethical frameworks that of Utilitarianism and Kantianism, to examine the way Subway operate according to these two ethical standards. I will now move on to introducing the side of the two ethical issues. The philosopher Immanuel Kant developed Kantianism. His ethics is called deontological because it revolves primarily around duty. All actions should be done according to duty because it is what we â€Å"ought to† do. For Kant, all humans are rational being and thus humans ought to know what is good and what is bad which can be seen on his idea of categorical imperative. This is what I meant earlier by doing something because you â€Å"ought to† do it. It is categorical imperative because you have no other choice but to do it, thus the term â€Å"ought†. Kant pays little respect for things done out of emotion or feelings, thus for him, saving a drowning child out of pity is not a moral thing to do. The only moral thing for him are things done out of duty. According to Kant the consequence of an action holds no bearing in making it a moral act. For him humans are different from other animals because of our faculty of reason. Thus, we must treat each and everyone with respect simply on the grounds that s/he is human and thus one does not deserve and should not be treated simply as a means towards an end. The second ethical framework I chose is utilitarianism. In utilitarianism the moral worth of an action is determined by the utility it has to offer. It is the exact opposite of Kantianism in that for a utilitarian sacrificing a person to achieve a better end is not bad. If an action would produce the betterment of the many then it is okay for them to sacrifice a few if such is the only way to save more people. For example, if the world is taken over by aliens and the only way to save it is to offer the hearts of twenty very young children as a sacrifice and to appease the intruders so that they would leave us alone, then the action the world must take, for a utilitarian, is to do the offering as soon as possible. There is no room for pity or the like if such would be the only means there is to save the world. The rights of the twenty chosen children to live would be overridden by the lives of the remaining population of the world. Such is the way a utilitarian point of view operates. Also, for a utilitarian the unique ability of humans is their ability to feel pleasure and pain. So, for a utilitarian the moral thing to do is one that would produce the higher amount of pleasure. The utilitarians believe that the end justifies the means. Seeing the philosophy utilitarians live by one must clearly see that it is the exact anti-thesis of Kantianism. Before analyzing the marketing strategy of Subway one must first have a background of what Subway is. Subway is a multinational restaurant franchise. The foods they offer are mainly that of salads and sandwiches. Subway, a health restaurant which is very concern over diet and nutrition, is founded in 1965 by Fred de Luca and Peter Buck. Subway is very famous and very successful worldwide even though the foods they offer are rather expensive. Their success may be attributed to the fact that they know or they try to know the mentality of their customers. The restaurant is very health conscious which a very common trend is nowadays, with everyone trying their best in order not to be overweight. Having discussed the two ethical frameworks I would later use on this paper, I would now move on to the evaluation of the marketing strategy of Subway. To begin, I would first give a lay-out of how subway does their marketing. I have read one article of how subway did some of its marketing. On this particular article Subway chose a rather unique form of advertising which shocked and enraged Americans. They managed to enrage the Americans by promoting the film â€Å"Super Size Me† and by using as an advertisement the fat statue of Liberty holding some burgers and fries with a bold headline saying â€Å"WHY ARE AMERICANS SO FAT?† Of course the Americans are known to be people who show great value on their prides thus the advertisement caused them to get mad. There are Americans who believes that the advertisement is immoral. You read "Marketing ethics" in category "Essay examples" Looking at an unbiased point of view I think that what Subway did is of course insensitive and a little off the mark. However, companies would do everything in their power in order to attract more customers. For that, I would say that Subway indeed succeeding in doing their marketing strategy by catching the eye of the public. In this regard, I would say that Subway did their marketing on a utilitarian basis. What made me think so would be discussed later on this paper. Analyzing what Subway did in the point of view of a believer of the Kantian theory, a Kantian would say that what subway did is not acceptable because they treated the Americans as a means to achieve their end which for a Kantian is a crime. For a Kantian, Subway failed to treat the Americans with the respect due to them as individuals. No matter how great the end result would have been for Subway, fact remains that they used others to obtain their end and it is not acceptable. In a Kantian point of view Subway did something wrong. On a utilitarian point of view however, they would say that if the act Subway did promote greater utility for the most number of people, then Subway could not have did something immoral. Since what they did produced good result then their act is morally acceptable and thus should not be condemned. Subway wishes to attract kids and tweens for their customers. They are promoting healthy food because they are promoting something about anti-obesity. According to Michelle Cordial, â€Å"children don’t want to eat healthy foods although they are talking about healthy food in school†. Teenagers, which make up a large number of their customers, are very much concern with the way they look and they are very much disturbed and conscious with their physical appearance and so I think that Subway chose to promote healthy but delicious food in order to appease and to please teenagers. As for the kids of younger age, I think that their advertisement and their promotion of healthy food are in order to please the parents. As a parent they would want their children to eat healthy foods and which restaurant offers healthy foods if not Subway? I think that something to that effect must be going on, on the minds of those responsible for the decisions being made in the management of Subway. I mentioned earlier that the target market of Subway is teenagers and children. How do they aim to do that? Subway did that by thinking of catchy promos which their clients cannot resist. Such promos includes getting key chains and lanyards on their Kids’ Pak meal and value meals and giving a promo from where one may win a chance to have a trip for six to Vans’ Triple Crown of Surfing competitions which would be held on Hawaii from November-December. It is normal for businessmen to improve the market of their products by thinking of promos which their clients cannot resist. Of course, Subway claims to be different from McDonald, KFC and the like. I think they made that claim because it is common knowledge that foods from such restaurants or fast food chains are high in cholesterol and thus expose their clients into the state of being fat. Claiming to be the same as the fast food chains I mentioned above would contradict the earlier claim made by Subway that they promotes healthy food now, wouldn’t it? I have mentioned earlier that such marketing strategy is very useful because it greatly appeals to their target clients. Of course, Subway is very successful because they are living up to their standards and because they are capable of thinking of gimmicks which would work and which would appeal greatly to their customers. In this line, I think that the strategy used by Subway is great because it helps attain what they set out to attain. I don’t think that Subway made an unwise choice by opening a branch in Iraq. Of course, before embarking upon a certain project a businessman must first check the location, the population and the like in order to see if their products would be accepted in a certain location or not and thus I think that their decision to open a branch there is made on rational grounds and thus not foolish. As I have mentioned earlier, Subway is doing very great strategy in that they always try to know their customers. Thus, needless to say their menu varies from one country to another. If they open a branch in a Muslim country, they would omit pork and ham from their menu. Because of this great sensitivity for their customers, I would not have any doubts whatsoever over their success on Iraq. Subways decision to do â€Å"Giant Subs†, dependent on the customers likes and dislikes shows their sensitivity and the way they value their customers and because of this it is no wonder that Subway is very successful. However, as most businesses are, Subway does have its critics. Eric Schlosser is at odds with the way Subway does their franchising, criticizing the way Subway competes with its competitors. Schlosser does not agree with the way Subway selected its position in order to better compete with their competitors. I’ve also read something about Subway fooling their customers. In the article it is said that Subway is being criticized by nutritionists despite the fact that Subways front is that they are a health restaurant. The criticisms can be clearly seen in this line, â€Å"Subway sells ‘trick food’ and hides the fact that many of its food items contain high levels of calories, fooling customers by the ‘less than 6 grams of fat’ signs commonly shown in ads or in stores worldwide.† (www.wikipedia.org). I would not condemn Subway for the way they operates because such things are common in businesses. Somehow, businessmen can’t help but make a fool of their clients by giving and showing them what they want to see. It is part of business to appear to be something they are not and I don’t think, not even for a minute, that Subway alone does such tricks. Also, the way Subway competes did not bother me for a minute because I believe that that is what business is all about – competition. Upon analyzing Subway, I came into the conclusion that Subway lives by the maxim â€Å"the end justifies the means† and thus my belief that they are utilitarians. The cunning Subway showed in fooling their customers made me reflect about a certain philosopher I know named Niccolo Machiavelli. Surely the idea to pretend to be something you’re not if it would keep you in your position originated from Machiavelli himself. Now, these things made me think that not only politicians alone read Machiavelli’s â€Å"The Prince†. It is very evident that businessmen got some advice from the great Machiavelli. I have made the claim that Subway is more of a utilitarian than a Kantian because of the reasons I have mentioned earlier in this paper. A Kantian would not, even for a second, put profits or benefits over the rights of an individual. Thus, I think Subway is very much a Utilitarian because it is evident in their action that they gives utmost importance to the consequences of their actions. If fooling a customer would yield better profit for them then they would not feel the slightest twinge of remorse upon fooling their customers. Also if people or rather their customers feels safer by eating in Subway even though their show that their products are health foods are nothing but a mere faà §ade then they should still go through it for the reason that it causes or it promotes more pleasure than pain or happiness than suffering. Since, their customers would not want to eat risky foods which would make them fat and would cause them great displeasure then the decision of Subway to fool their customers is not bad, at least for a utilitarian. Having made this paper, I therefore conclude that Subway lives more on a code of ethics which values the consequences of an action. The said ethics is called Utilitarianism. Thus, upon conclusion, Subway lives in the maxim â€Å"the end justifies the means†. Reference: http://www.echeat.com/ http://www.chiefmarketer.com/division/consumer-marketing/ http://www.subway.com/en-us https://en.wikipedia.org/wiki/Main_Page How to cite Marketing ethics, Essay examples Marketing Ethics Free Essays Marketing Activities —–Groupon Hong Kong Groupon is a deal a day websites, it provides a newly developed business model that offer group coupon per day. The companies provide the coupon of services and products with discount and it works as assurance contract. That means only if the number of people who sign up for the group coupon meet the minimum, the deal will become available. We will write a custom essay sample on Marketing Ethics or any similar topic only for you Order Now However, there are sharply increasing number of the complaints against the products of the group buying websites in Hong Kong . Groupon Hong Kong as the biggest group buying company, still being criticized as companies without ethical marketing in Hong Kong. This essay has facilitated the discovery of the ethics of Cadbury’s marketing activities. The discussion is mainly focused on marketing ethical of the products of the Groupon Hong Kong. The products will be analyzed based two ethical values which are responsibility and transparency with according to American Marketing Association (AMA). http://hk. apple. nextmedia. com/template/apple/art_main. php? ss_id=20110701sec_id=4104art_id=15391305 Responsibility: Groupon Hong Kong failed to accept the consequence of their marketing decision and strategies. On early September Groupon Hong Kong offers group coupon that customers only need to pay 148 for buying Mint Design shoes which priced $400 in the market. However, it fails to provide products to customers within the committed date as the product was shock out. Although there are many customers claimed to refund, the Groupon did not give any properly responds to customers. Instead of refund to customer Groupon offer another model shoes to customers and titled â€Å"upgraded service† without any reason and the agreement of the customers. (Apple Daily Newspaper 2011) The Groupon fail to provide products as they did not set the limit for the coupon appropriated with the inventory of the Mint Design and refuse to deal with the customers’ complaints. Instead of serve the customers to refund; the Groupon forced the customer to accept another â€Å"upgraded product†. According to AMA, it is unethical for Groupon simple ignore the customers’ claim and force them to accept another product. Transparency: http://hk. apple. nextmedia. com/template/apple/art_main. php? iss_id=20110924sec_id=4104subsec_id=11867art_id=15643242 Groupon Hong Kong also failed to create a spirit of openness in marketing operations. Customers MS Ng claims it is different to make appointment for enjoy the service which purchased through Groupon Hong Kong. However, she can easily make the appointment for the service in the same shop as a normal customer who paid for origin price. The Kinki Nail Professional said that they set limited quota daily for the Groupon Hong Kong’s customers. However, the Groupon did not disclose this to customers (Apple Daily Newspaper 2011). According to the AMA, companies have to explain and disclose the risk of the product or service which can determine customers to make the purchase decision. However, Groupon transparent insufficient information about the risk of failure for making booking for the service as the quota set by the suppliers. It is unethical in terms of transparency for group disclose insufficient information. http://hk. apple. nextmedia. com/template/apple/art_main. php? ss_id=20110924sec_id=4104subsec_id=11867art_id=15643242 From above information, it shows that marketing activities are ethical in term of responsibility and transparency. There are increased From my point of view, the Groupon as a leading company in group buying websites should be more responsible for customer needs. Also, Groupon as an intermediate between suppliers and customers, it is necessary for further communication with suppliers. This can help Groupon to provide accurate and comprehensive information of the products and services to customers. How to cite Marketing Ethics, Essay examples

Public Health Many Chronic Diseases

Question: Discuss about the case study Public Health for Many Chronic Diseases. Answer: Evidence review Overweight and obesity are now dramatically on the rise in the leading urban countries of the world. It is the major risk factor for many chronic diseases like diabetes, high blood pressure, cancer and cardiovascular disease. According to Australian Bureau of Statistics report, over 63.4% of Australian adults were found to be obese in Australia. In Australia, everyone in five children is either overweight or obese ("4338.0 - Profiles of Health, Australia, 2011-13", 2016). Several health promotional activities have been undertaken to address the prevalence of obesity in children and youths. In the school, setting strategies have been taken to address physical activity and nutrition through a coordinated school health program. It included maintaining an active school health council and strengthening schools nutrition and physical activity policies. It also focussed on implementing high quality health promotion program for school staff. It encouraged school members to participate in hea lth assessment, nutrition classes to improve physical and mental health problems (Centers for Disease Control., 2013). Another article reported a rapid rise in obesity among children even in low and middle-income countries. It suggested countries should implement nutritional policies that promote healthy growth, household nutrition security and protect children from inducements to inactive life and over consuming foods of poor nutritional quality. The existence of poor nutrient products has lead to rapid weight gain in childhood and exposed children to risk for chronic diseases. It suggested maximum public health effort is required to restrict adverse marketing of breast milk substitutes and protecting older children from sedentary activities and nutrient poor foods (Lobstein et al., 2015). The study on lesson learnt from obesity prevention efforts in Australia revealed that government action regarding obesity prevention started in the 1980s and the increased media reports in 2000s further created the pressure to take action. The food industry worked to ensure front food labeling and restricting marketing of unhealthy food to children. Healthy school food guideline was implemented, and the Government of Australia established an organization to reduce childhood obesity. However, despite strong advocacy, many regulatory policies remained unimplemented because of the domination of private sectors over public policy development (Swinburn Wood, 2013). Based on the evidence-based discussion on health promotion activities to reduce obesity, I observed that making lifestyle changes from childhood is essential to prevent obesity. People who are obese from childhood continue to be obese even in adulthood. Therefore, as a health promotion worker in an urban government funded health service in Australia, I plan to take actions to improve dietary intake and active living in children below 0-5 years so that they grow up to be healthy and confident citizens. Aim and objective My aim and objective to promote healthy eating and active living in early childcare sector (daycare centers and pre-schools for children up to 5 years) are as follows: Teach parents about healthy eating and activity habits and providing the healthy environment for children to play, eat and grow. Provide children opportunities for active play and fun in short sessions throughout the day. Providing a varied and balanced diet and emphasis on minimally processed foods. Provide nutritional guidelines to parenting to develop healthy eating habits in their children. Regulating infant feeding and mealtime habits (Bleich et al., 2013). Additional formative evaluation The additional evaluation that I would like to do in my project is to monitor the problem and level of intervention in childhood day care center. Estimate of the number of children who are obese in these units will give an idea of the amount of efforts required to prevent obesity. It will also be necessary to enquire parents about their nutritional knowledge. Other forms of evaluation that I will do are assessing child's lifestyle, the status of linear growth, calorie intake and genetic syndrome (Natale et al., 2013). This is essential because some child may have poor linear growth due to endocrine dysfunction. It will help in understanding the nature of the problem and the context of intervention. The information through surveillance and monitoring will also help to evaluate progress in this step and enable advocacy. Many unhealthy dietary and physical habits that account for the development of obesity are established by the age of five. Therefore children enrolled in early childcar e facilities are an ideal setting to implement and evaluate childhood obesity prevention program (Dietz et al., 2015). Evaluation planning While planning my evaluation the issue that I would like to consider the issues related to obesity such as- Food choices- I will evaluate whether children are choosing high fat and sugary foods instead of healthier food options. It will be done by evaluating their snack and meal patterns, the kind of foods they bring from home (Bray Bouchard, 2014). . Lack of physical activity- In this area, I will judge what factors had lead to increased physical inactivity among children. It will involve analyzing how much time children spend on watching television per day or the time they spend in watching computer and electronic games. Modern life, electronic gadgets, mobile phones and many others might be a factor in sedentary life in children (Karnik Kanekar, 2015). Overweight parents- A family's eating pattern can have a remarkable influence on children eating habit and maintaining a healthy weight. Therefore, I want to evaluate these factors because overweight patterns may be less concerned about their child being overweight and they will only feed them more unhealthy and oily foods. If the parents are health conscious, they will develop this habit in their children too (Bray Bouchard, 2014). Genetic factors- I also want to explore genetic factors in children because some rare gene disorder may cause severe childhood obesity. It is also possible that genes acting together make children more susceptible to obesity. If there is a tendency in certain families to become overweight, I would like to parents to be more aware of taking healthy food choices for the sake of whole family (Karnik Kanekar, 2015). I would like to address and minimize the factors lead to increased rate of childhood obesity. The factors that have altered lifestyle and physical activity are changes in the marketing of food, physical and social elements in the community, home and childcare environment and role of parents. Now people prefer readymade packaged food like fast food, frozen food, burgers, pizza and unhealthy oily foods. Increased consumption of convenience foods has occurred because of rising cost of healthy food items. Marketing and advertising practices for healthy foods are also a major contributor to childhood obesity. I would prefer giving information to children and parents regarding how this food will be harmful to them. I will also like to evaluate the environment inside and outside schools and child care facilities. Many child care centers and school canteen serves unhealthy and unhygienic foods (Pearce Langley-Evans, 2013). Therefore, evaluation in this area will help me to judge how much sc hool and day care centers are concerned about their health. I will implement practices of serving healthy foods to children in schools and parents must also be encouraged to give them healthy nutritious food in their lunch box. I will also like to address issues like culture and lifestyle pattern in families that influences their choice of food, leisure time and time spent in child care. Educating parents will be one important strategy for me to enable healthy living in children (Kjeldsen et al., 2014). Based on this evaluation, I will plan my steps to reduce childhood obesity. I work in the following areas: Physical activity: My action steps to improve physical activity are Making children above 12 months attend 60 minutes of outdoor or indoor physical activity per day. It would involve free play, teaching-oriented activities, music, and movement. Children will be limited to the minimum time of television viewing such as not more than 60 minutes per educational programs. Ensuring physical activity is a positive experience for children, and it is not used negatively to control behavior. Children will not be forced to engage in physical activities if they are not willing to participate in such activities (Deitz, 2015). Nutrition: The action steps to improve nutrition in infants are: Encourage child care providers to provide the variety of nutritious food and limiting junk foods and sugary drinks. Parents will be encouraged to incorporate healthy eating habits in children and feed them nutritious food. Provide written guidelines and posted menus to parents regarding the kind of food they should feed their infants (Foltz et al., 2012). Evaluation Overview Evaluation question Describe specific indicators that will answer this Describe the method you would use Comment on things you need to be aware of and plan for Outcome evaluation How will the environment to support healthy eating and active living be implemented in an early child care setting? Indicators related to childs lifestyle, eating pattern, physical activity, food choices, nutritional food marketing will answer this question. The methods for promoting physical activity in children are: 1. Facilitate and encourage physical activity in children in day care center by involving children in recreational activities like fun games, cycling. 2. Arranging for two to three outdoor activities for daily active play and removing barriers to outdoor play. 3. Limit the time that children spend in restricted seating. 4. Keep screen media off around children below two years and minimize screen time in children above two years (Heath et al., 2012). The methods to improve early child care nutrition are: 1. Provide balanced diet food in day care facilities like green vegetables, whole grain food ed items, healthy lean protein, food containing healthy monounsaturated or polyunsaturated fats like olive oil or safflower oil. 2. Introduce complementary foods at an appropriate age (Ludwig et al., 2012). I would plan for implementing this active session in dare care center and encouraging day carer to plan lessons based on outdoor and active tasks. I would ensure that this is documented in the daily schedule so that children get exposure to outdoor activities in the school setting. I will delegate the task to caregivers and food service personnel regarding implementing the nutrition plan. Impact evaluation How far has parents and childcare facility taken the responsibility to reduce obesity in children? What will the impact of the above intervention plan? The indicators to predict impact evaluation are-level of consciousness among parents to introduce healthy food habits and avoidance of junk food, the level of physical activity that children are now getting involved in and measurement of sitting time in children. Surveillance and monitoring of child care center to evaluate the child obesity prevention strategies for parents and child care. Review the effects of the plan by statistics on the reduction of obesity and overweight pattern in children. Regularly maintain a healthy weight checklist for children (Castro et al., 2013). I need to be aware of how far children are exposed to screen time such as gadgets, mobile phones, televisions and computer games. I will evaluate how much time do day care center spend in teaching children through video. I will also plan to check the interest of children in daily life activities Process evaluation What efforts have child carer/ teacher taken to encourage healthy food and active living in children? Indicators are data and records to measure progress in obesity prevention efforts both at community and state level Process evaluation will be done by assessing who are involved in the process and what cost it will have on the overall project. It will judge the percentage target achieved for obesity prevention in the community (Ma et al., 2013). I need to be aware quality and consumption of food in children after the implementation of the plan. I plan to instruct day schools to collect BMI data of children to assess progress in obesity prevention. Vendor sales data will be made public to for analysis of types of food items purchased by parents. Evidence review One study highlighted the methods taken for evaluation of childhood obesity prevention program in the childcare center setting. A randomized controlled obesity prevention trial was conducted for three years in ethnically diverse child care centers with about 1000 children. It tested the efficacy of parent and teacher role intervention on children's nutrition and food activity patterns. The program consisted of implementing daily curricula for parents, teacher and children regarding nutritional intake and technical assistance with more fresh food instead of canned foods. It also implemented a policy for physical activity, screen time and dietary requirement of children. The outcome measure was defined change in BMI and score for fruit and vegetable intake. The result indicated that implementing prevention strategies in the first few years of life is the best way to prevent obesity in children (Natale et al., 2013). Based on analysis of evidence-based intervention, I plan on efforts to change diet and behavior in the school setting by providing healthy early environments to children in a childcare setting. Aim and objective Aim of the projects is to Involve day carers and food personnel in the drive for obesity prevention in the school setting. Implement high quality intensive intervention in the early years to boost health in adulthood. Implement curriculum changes and written nutrition in a school setting so that balance of both work and active play is given to children (Sobolà ¢Ã¢â€š ¬Ã‚ Goldberg et al., 2013). Project description The primary strategies that will be taken for obesity prevention in child care setting are as follows: Monitor and evaluate standards of physical activity and quality food served in day care centers Training and technical assistance to teachers to inculcate healthy food habits and active play in children. Changing child care environment to provide outdoor playing opportunities to children. Provide nutritional information to parents regarding foods that they should feed children during infancy. Reducing screen timing for children and keeping them away from junk foods (Bleich et al., 2013). Stakeholder involvement The persons who will be involved in this initiative are food personnel, dietitian, day care staff, parents and funding partner. Funding partners will aid in the cost involved in the project and look after all investment required in day care centers to promote active living and healthy eating habits in children. A nutritionist will be consulted regarding setting the menu for types of food that will be provided to children to child care centers (Wang et al., 2015). Their task will to make a written healthy food plan for children and give detail on the nutritional requirement for effective child growth. This food plan will be distributed to parents, and a session will be taken that will educate parents about the risk associated with obesity and the things that they should do to reduce overweight in their children. The food personnel will be contacted to provide the supply of healthy and nutritious food in child care centers. The teachers at daycare center will be given technical assista nce and training to plan the daily curriculum that is a balance of study and active learning activities. Teaching through television assistance will be minimum, such only 30 minutes per day. They will be asked to plan such outdoor activities that limit children sitting time as well as make them enjoy in the process. Teachers will be asked to assess BMI of each child regularly and accordingly give feedback to their parents (Ward et al., 2013). Resource planning The success of my project is dependent on factors like availability of resources, human efforts, timeliness, cost and finance factor and consciousness of parents regarding the issue of obesity. The child care education program is targeted to improve nutrition, provide breastfeeding support, enhance physical activity and reduce screen time. The spectrum of opportunities for obesity prevention are administrating regulations for food safety at child care centers, implement the quality rating and improvement system, availability of funding and finance and professional development of day care staff. Facility level intervention will help to provide technical assistance and access to the healthy environment for children. The primary strategy is family involvement on this drive as they are the person who spends the most time with children and plays a role in the development of eating habits of children. There will be rating systems that will communicate publicly how well child care facilitie s are meeting the criteria for obesity prevention. Regarding funding assistance for the project, help will be taken from government and investors. The program will ensure that educator at child care units is trained on physical activity and nutritional needs of an infant (Natale et al., 2013). Risk Management Parents might be a potential threat to this project. This is because many families have this culture of eating rich foods with oil and they like their children to be overweight. They may not understand the seriousness of the problem associated with obesity and to manage this risk; major focus will be on educating parents on obesity and healthy living. There will be strict ruling regarding providing healthy lunch boxes to children from the home. I will also identify any gap in the process and if teachers do not meet the criteria for obesity prevention. They may face penalties like the closure of their facilities (Kelly et al., 2013). Gannt chart Planned task Jan-March 2016 April-June 2016 July-Sept 2016 Oct-Dec 2016 Jan-March 2017 April-June 2016 July-Sept 2017 Oct-Dec 2017 Select day care centers Find funders for the project Involve day care staff for intervention Implement written guidelines for serving healthy food Include curricula for physical activity Educate parents on healthy food guideline Evaluate childs BMI post intervention Reference Bleich, S. N., Segal, J., Wu, Y., Wilson, R., Wang, Y. (2013). 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