External communication method for retailers Essay

External communication method for retailers - Essay ExampleMore importantly, the communication amalgamate will be part of the discussion with major focus on the retail business. The growing trade of retailers, increased competition, and their hunger of constantly attracting and retaining their customers has made it important to achieve excellence at communicating the look upon and the rest of this paper would discuss the same.Since most of the retailers engage in mass marketing, the formula for them remains middling low per unit profit, high volume of sales agreements, and board customer base, which in turn result in some handsome gross profit (Bhatia, pp. 161-164, 2008). In addition, high volume of sales means that occasional retailers capture to deal with many customers coming from diverse backgrounds. However, life would have become easy if customers would have all the information and they would have perceived the product, prices, and the offer the way retailers wanted.Mos t of the marketing experts agree to the position that the external retail communication mixes endeavor for building brand equity and different all other retail communication methods or channels consist of six major modes of communication. These elements namely are advertising, sales promotion, personal selling, public relations, direct marketing and events, and experiences (Reynolds, Cuthbertson & Bell, pp. 69-75, 2004). It is also important to note that retail communication goes faraway beyond these specific platforms and goes on to include things like packaging, style, price, colours, infrastructure of the store, location, sales persons expectation and others (Samli, pp. 56-58, 1998). However, since most of these things are internal, therefore, they will not be able to create a place for themselves in this discussion.In this regard, advertising is the most feasible option for any retailer who wants to build a semipermanent image for its brand. In fact, advertising may be the a nswer for any retailer who wishes to trigger the sale quickly. However, it is an